Apr 18, 2017

21 How Ayam Brand™ Came Into My Life

Through mom, of course. She swears by it and now, we do too. Ayam Brand™ has been around for more than a century and has helped many working mothers like my mom put a decent meal on the table after a long day at the office.

In our household, Ayam Brand™ Sardines are a regular on our marketing list. Come to think of it, never in my life have I not seen it in our kitchen cabinet. Never. It was always there for the taking.

Mom's favourite way of cooking sardines is with curry. She taught me how to whip up a mean version when I was in my early teens. I have often wondered where she learned the recipe considering we didn't have the internet back then and were living on a small island with little contact with the outside world, other than through the TV and word of mouth. It wasn't an era of cooking shows either.

We lost mom suddenly due to illness last year. There are many little things that remind me of her as I go about my daily life - Ayam Brand™ being a fond memory of our time together in the kitchen.

Anyway, this arrived at my doorstep last week. I was ecstatic to see it - a box full of Ayam Brand™ goodies!

Ayam Brand™ Goodies

In it --
1) Sardines in olive oil and sardines in tomato sauce. This is what I made in 2012, a healthy sardine wrap using Ayam Brand™'s Sardines in Olive Oil & Chilli. Easy peasy! I blogged about it here.

Sardine Wrap

2) A 2017 table calendar which I had failed to get a copy of earlier in the year. You must be wondering why I'm excited about it - well, I love it. It has neat little boxes where I can jot down my daily activities and plans. Every year, I look out for an email from Ayam Brand™ just to get the calendar. Nobody understands my obsession. I don't either. It has often made me laugh at myself.

3) A Fish and Olive Oil recipe book. I actually own a copy of this already. In 2013, Ayam Brand™ gave out free copies on their facebook. I had shared this information to our cooking group and weeks later, several of us home-cooking enthusiasts were lucky recipients. It's a happy feeling that's hard to forget!

4) Alce Nero Pasta!

My friends and family have been using Ayam Brand™ for a very long time. It runs through three generations for some of us!

Ayam Brand™

Ayam Brand™ Sardines are available in tomato sauce, olive oil with chilli and extra virgin olive oil. It is priced from RM4.03 to RM10.28 (inclusive of 6% GST).

I would love to hear your story if you have one to share about how Ayam Brand™ came into your life. It would be interesting to read!

Follow Ayam Brand™ on Facebook at https://www.facebook.com/AyamBrand.Recipes, on instagram at @ayamdbrandmy and subscribe to their mailing list. You won't regret it! They run so many fun activities for their fans.


This is a sponsored post, where I was provided with some products to try.
That said, this piece is wholly written by me and all opinions are my own.
Please read the Disclaimer for this blog under Policies.

21 comments:

  1. Yes. Ayam brand sardine is common on the dinner table too. I tried that organic spaghetti few weeks ago.

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    Replies
    1. It's one of my favourite brands, Rose. Alce Nero's organic jam is fantastic too, easy to spread ;)

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  2. Didn't know they have organic spaghetti, will look out for it when I next go to the supermarket...

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    Replies
    1. I hope they do carry this brand - it's really good :)

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    2. So far, i went supermarket, didn't see the spaghetti :(

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    3. Is there a separate section for 'organic' food? Could be there.. :)

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    4. Will go look out for the section...

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  3. Same for my family too. We love Ayam brand product but have since cut down on canned food. The sardine wrap looks good!

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  4. I love sardines, Sharon. I prefer the ones in water or oil. They are healthy, too! Thank you so much for sharing.

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    Replies
    1. Glad to hear, Linda xx and you're welcome :)

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  5. alamak! now they come in so many things ah

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    Replies
    1. Variety is the spice of life..haha! ^.^

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  6. I love the chili one. Normally stir into spaghetti. Yummehhh!!!

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    Replies
    1. Me too ...!! ^.^ I go with pasta and sandwich.

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  7. I love Ayam Brand & always buy their tuna in olive oil *_*

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    Replies
    1. Me too .. Ayam Brand baked beans is another fav =D

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  8. Hi Sharon,
    This is one of my late parents' favourite canned food. Sometimes with added cut chiili and onions to sardines. But I'm not very fond of sardines though, I like the baked beans ... hee hee!

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    Replies
    1. Hi Karen,
      Ayam Brand was a part of my happy childhood. I pretty much like everything about them. Have only the fondest memories. ^.^

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  9. some1 called tengku mira also emailed me for details for Ayam Brand campaign
    but after i gave to them, they no more contacted me errr....
    it's weird

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    Replies
    1. Perhaps they missed your email, Emily :)

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