Dec 15, 2015

20 Flavours Magazine ~ The Final Issue, It's An Issue!

The headline couldn't have been more heartbreaking : ‘Flavours’ magazine says goodbye after 21 years . 21 years! There are only a handful of local cooking magazines in print and upon counting, didn't reach as far as the number of fingers on my hand.

I have fond memories of Flavours as you can probably tell, with this whole blog post dedicated to it. It wasn't too long ago (or was it..), that friends and I rushed to get copies because there was a lovely Christmas tree cutout. We were ladies who adore a bit of craft.

Earlier in the year, the February issue to be exact, I saw my contest entry in one of the pages. It was a slogan I penned for their 20th anniversary giveaway. I didn't win that one, but they touched my heart when they included it into their printed copy.

Flavours - February Issue 2015

20th Anniversary Slogan

The magazine costs RM12 ; in no way affordable to the masses. So I'm picky about the issues I buy. It goes into my shopping cart only if there are stories relating to the history of a dish I'm interested in, or recipes I'd really like to try. I wondered many times if they could have used thinner paper, have fewer pages and priced it less. Many times. 

I browsed through this month's online issue excitedly, with reason. They had emailed me days before that I'd won a Tramontina Churrasco barbeque fork and knife set. This is the stuff of dreams considering my interest in all things kitchen-related.

I paid little attention to what was written on the cover of course but when I finally did 'see it', all feelings broke loose! I got off the computer and gave them a call to inform that I was dropping by to collect the prize. At the same time, I asked, " Eh, I understand that this is the final issuuue! Whyyyy arh?" in standard Malaysian slang.

"Yeah, we are all sad about it too. We're not sure where we'll be after this. Perhaps absorbed into other departments." - That's the gist of the conversation.

I wished the girl well as I left the building with the BBQ set, at the same time hating bosses that leave their employees wondering whether they still have a job tomorrow.

Flavours - December Issue 2015 (The Final One!)

Me, on the winners list!

The BBQ set

On another note, two local radio stations, Capital FM and Red FM are ceasing operations as well. Bummer!

20 comments:

  1. Everything is too competitive now and cost is increasing. Guess we would be seeing more businesses closing down or cutting costs.

    I never bought Flavours before although I knew of its existence. I mostly got my recipes from online.

    ReplyDelete
    Replies
    1. I'm feeling the same too, but hope that it doesn't spill to 2016.

      Delete
  2. Never knew this magazine but it's always a sad news hearing something closing up.

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    Replies
    1. Oh yes, how hard it must have been to come to such a decision..

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  3. I think I have seen this magazine before and maybe read some of the issues before.

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  4. Congratulations...


    Yea...nowadays many business are closing down. kinda sad

    ReplyDelete
    Replies
    1. Thanks, Small Kucing.

      Yaloh, people are tightening their purse strings. =|

      Delete
  5. Congrats on your win, Sharon! Gosh, I haven't joined a contest in the longest years........ xoxo

    ReplyDelete
    Replies
    1. Thanks, Shirley! 'Tis a hobby with me. ^.^

      Delete
  6. Sounds like a lovely magazine, what a shame it'll be gone! Congrats on the win though, how fantastic x

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    Replies
    1. Thanks, Trishie! It was a good read ..gotta move on, I guess.

      Delete
  7. congrats on the winning, the cutlery set looks nice!
    it's sad to know all these media ceasing operation or closing down
    Libur travel mag, Anjung seri mag, myttv also closed down not long ago this year after implication of gst and increasing cost

    ReplyDelete
    Replies
    1. Nice kannn..haha. Thanks!

      Goodness. Looks like things aren't too good in the media industry.

      Delete
  8. Congrats on the win, Sharon. Sadly,it's the last issue.

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  9. heard about this magazine. sad to hear they soon going to be history. Well...there will always replacement coming up. Sharon...lady in luck by your side..congrats dear!

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    Replies
    1. Thanks! That's true - looking forward to finding another cooking mag to read then! :D

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  10. I am very happy for your win, Sharon. It always saddens me when I see businesses close down. Here in Montreal clothing boutiques are suffering and many are closing. They say that people's shopping habits are changing and many are now shopping online. This is the reason they are giving for their having to close their doors.

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    Replies
    1. It's disheartening. I love shopping the 'old way'. It's great to get out and about, and feel the things we're about to buy.

      Delete

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